A venture studio, built for the world
A venture studio builds companies rather than funding them from a distance. We come up with the idea, build the product, find the first customers, and only then spin it out as a company with its own brand.
Find the pain
We start with a problem people already pay to live with: lost sales, slow replies, wasted site visits, broken trust. If nobody feels it, we don't build it.
Forge the first version
We turn the idea into a working product and put it in front of real users early.
Cast the company
When a product earns paying customers, it becomes its own brand with its own domain, pricing, support and team.
Temper and scale
Each venture grows into new markets with the full backing of the studio.
Why a venture studio
Most startups fail for reasons that have nothing to do with the idea: they run out of money building the basics, they hire slowly, or they learn payments, hosting and compliance the hard way. A studio solves those problems once and shares the answer with every venture.
Studios are growing quickly around the world, and the evidence suggests their companies reach customers and follow-on funding faster than companies started alone. We wrote about the evidence here.
Designing for the hardest conditions is an advantage. When a product works on a low-cost Android phone, on a weak network, with mobile money and two currencies, it works almost anywhere. We design for the hardest market first and then take it to the rest of the world.
Where we are heading
What is live, what ships next and what we are building toward. Updated as each stage ships.
- Now
Running today
- Wayfen live with customers
- Rumidza open to businesses
- Next Foundry Studio serving clients
- Next
Shipping next
- New features for our live products
- More products leaving the lab
- Later
Building toward
- New markets and partnerships
- New products from our lab
- Beyond
The long game
- Category-leading brands, recognised worldwide
Have a problem worth solving?
Tell us about it. Some of our best ideas come from customers and partners who live with the problem every day.